Big news sometimes slips in through seemingly innocuous stories:
Business Casual: GameStop COO Says Casual Fans Are New Priority - Kotaku
Daniel DeMatteo, vice chairman and COO of GameStop, tells the New York Times that non-hardcore gamers are “playing a more important role” in the current video game buying demographic and that the company is “having to retool the way we think of things in our stores in terms of merchandising, layout and also customer service because it is no longer only the hardcore gamer walking in who knows exactly what he wants.”
The game journalism world is built around the notion of the “hard core gamer.” People who make games are expected to be serious gamers, the people that buy them are expected to be serious fans and the people that cover them are, likewise, expected to represent the hard core.
What happens when the hard core isn’t the most important part of the market?
As the game consumer profile develops, the idea of gamers writing about games for gamers starts to soften. Sure, there will always remain an enthusiast market and, therefore, and enthusiast press. But the notion of “game journalist” will have to evolve to include “casual game journalists.” Yes, the day of game writers who play BioShock for a couple of hours before reviewing it for other people only interested in playing it for a couple of hours, or who drop into ‘t World of Warcraft for a couple of days in an effort to explain to people what their loved ones are doing all day in front of the computer, is here.
Of course, we don’t need a flood of poorly informed writers picking up the games as second hand beat. Rather, the game journalism community must continue to push for quality and and professionalism in game coverage while simultaneously dropping their nerd agenda. For more and more game writers, the task of game journalism will turn from hyping fellow fans to breaking down and interpreting the fun of gaming, to sharing the joy of tearing the cellophane off a brand new copy of Halo 3 in terms other than, “Ohmygod Master Chief is sooo fricking cool in HD.”
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